6 Crucial Pinterest Tips To Grow Blog Traffic
Starting a blog can be a huge challenge in the beginning. One of the keys to growing traffic in the beginning of your blogging journey is through Pinterest. That’s why I put together 6 crucial Pinterest tips to grow blog traffic!
But let me be clear- there is absolutely a right way and a wrong way to use Pinterest as a beginner blogger.
I remember feeling like I was truly reading another language most of the time. Once I finally got my site set up exactly how I wanted, I finally thought, “okay, now how do I get people here?!” And then, I took on the beast that is Pinterest.
Pinterest is really picky and is always changing, so I will continue to update this post as things evolve and grow on their platform. If this is the first post of mine you’re reading, read How To Create A Pinterest Account To Grow Traffic and then come back here to finish this!
(THIS POST PROBABLY CONTAINS AFFILIATE LINKS. OUR FULL DISCLOSURE POLICY IS REALLY BORING, BUT YOU CAN FIND IT HERE.)
Pinterest Tips #1: Create A New Account
I go into more detail about exactly how to create a business Pinterest account specifically to drive blog traffic here, but the most important way to start off on the right foot is by creating a new account.
By this I mean: do not try to convert your personal Pinterest account to a blog account! This confuses Pinterest and will not do you well in the long run of trying to get your content seen. Trust me!!
Pinterest Tips #2: Create Multiple Boards With The Same Topic
Creating a few boards with similar topics means you can pin different posts to each board. Pinning the same content to the same board over and over is considered “spammy” and can result in your account getting suspended or even banned from Pinterest.
By creating a few boards with overlapping topics, you are allowing yourself to pin the same content to “technically” different boards. You still don’t want to pin the same post to the same three boards every day, because again, spammy, but multiple boards will still help!
Pinterest Tips #3: Have Enough Content On Your Blog Before Pinning
To establish a truly successful pinning routine, it’s better to wait to start pinning until you have enough content to pin without having to pin the same blog posts every day! Can you tell yet that the underlying theme is to avoid being spammy?!
This is going to be the #1 way you’re successful on pinterest!
First, Pinterest favors new content. This means that the more you introduce new content to Pinterest, the more Pinterest likes you and rewards you. Their goal is to have the best, newest content in every search category, and your goal is to be at the top of every search category. So, in short, more content = more traffic!
Second, the more new content you have, the less you have to post the same blog posts over and over. If Pinterest recognizes you posting the same link over and over, they absolutely will mark you as spam.
It definitely serves as a good motivator to keep pushing out content on your blog! A generally good goal is to publish one new blog post each week.
Pinterest Tips #4: Create Multiple Graphics For The Same Blog Post
I create anywhere from 6-8 different graphics for the same blog post. This is helpful because each time you post a new graphic for the same blog post, Pinterest technically has never seen that image before, and therefore marks it as new content (even if it’s the fourth time you’ve used the same link).
If you pin the same blog post once every week, that means you have 6-8 tries to go viral for the same blog post!
Pinterest Tipss #5: Pin Every Single Day!
This is going to be one of the hardest tips to implement, but it’s probably the most important. Even if you only have enough content to pin 1 pin each day without being spammy, that’s better than posting 7 pins on Sunday and then not pinning again until next Sunday.
It really only takes me 15-20 minutes to pin each day for each site I have. I typically pin as the last thing in my blogging routine each evening. Try to set a specific time every day that works for you to be your “pinning time”!
If you are absolutely unable to pin every day, Pinterest does have a Pinterest scheduler that you can use. I have noticed my scheduled pins do much worse than the pins I pin in the moment, but Pinterest says they treat scheduled pins the same.
Pinterest Tips #6: Invest In Education!
Purchasing a Pinterest eBook was the first thing I spent money on outside of blogging startup expenses, and let me tell you: that was literally the best decision I made for my blogging career. My first site grew incredibly quicker than most blogs when I started implementing what I learned in the Pinterest eBook.
If you aren’t sure where to start when it comes to eBooks, I recommend THIS ONE. It’s super affordable compared to similar eBooks on the market.
And just like that, you’re ready to be a Pinterest mastermind! Happy pinning!